FireFit Nation

In 2016, firefighter and entrepreneur Randal Johnson set out to change the way first responders train. While preparing for a fire department exam, Randal grew frustrated with “extreme” fitness trends—like tractor tire flips and random hose drags—that looked intense but failed to truly replicate the demands of the fireground. Determined to create something better, he sketched what would become FireFit: a purpose-built apparatus designed to simulate real firefighting tasks such as hose drags, victim carries, and breach simulations. Originally planning to build just one unit for his crew, Randal instead sparked something much bigger. A defining moment came during a visit to Randall County Fire Station 1, when retired Chief James Amerson and Fire Chief Joe Koch tested the demo unit straight from the back of his truck—and purchased it on the spot. Nearly a decade later, that original steel prototype remains in service, a testament to the durability and authenticity of Randal’s original vision.

Under Randal Johnson’s leadership, FireFit has evolved from a single piece of equipment into a fully developed, validated firefighter task-based fitness program used by departments and academies across the United States. The Amarillo College Regional Fire Academy adopted FireFit equipment and programming three years ago, helping instill a fitness-for-duty mindset in the next generation of firefighters. Recently named one of the most recent winners of the Enterprize Challenge, FireFit used a portion of its prize winnings to purchase a new truck trailer—expanding its ability to transport equipment, demonstrate the apparatus, and serve more departments nationwide. With guidance from the SBDC in financial planning and marketing strategy, Randal continues to grow the business while staying grounded in his core philosophy: train like you work. For him, the greatest reward is ownership of something he invented and patented—and knowing it helps firefighters stay combat-ready and return home safely.

1) When did you start your business?

I officially started the business in 2016.

2) Why did you decide to start your business?

While preparing for a fire department exam, I noticed many “extreme” fitness ideas being pitched to firefighters—like tractor tire flips or dragging hose—without truly simulating what we face on the fireground. I sketched the FireFit machine to replicate real firefighting tasks. The design you see today is about 95% true to that original drawing. Initially, I planned to make just one unit for my crew to use at the station.

3) What is your favorite memory in the business?

I was visiting Randall County Fire Station 1 to see Chief James Amerson (retired) and current Fire Chief Joe Koch. After chatting for a while, Chief Amerson mentioned hearing a rumor about a new fitness device I’d built. I told him I actually had it in my truck. We unloaded it, his team tried it, and he asked if I could get him one by September 30—less than two weeks away. I “sold” him the demo unit on the spot, promising to replace it with their new build. Randall County FD Station 1 still uses that original FireFit unit to this day.

4) What is the most rewarding part of running a small business?

Ownership. Building something you invented and patented is incredibly fulfilling. No one else in the world owns FireFit—just me—and that’s deeply rewarding.

5) What is the hardest part of running a small business?

Brand recognition and marketing. In the fire service, plenty of tools look the part but don’t deliver. Overcoming the “gimmick” perception and proving real, job-specific value has taken nearly a decade.

6) How does the business positively impact your community?

The Amarillo College Regional Fire Academy adopted FireFit equipment and programming three years ago. We get to instill a fitness-for-duty mindset in the next generation of local firefighters.

7) Biggest challenge in the business?

Marketing remains the biggest challenge, followed closely by designing new components and upgrading existing ones.

8) What makes your business different from your competition?

Our only real competition is the sheer volume of workout trends, regimens, and online “experts.” FireFit stands apart because it’s purpose-built to simulate authentic fireground tasks.

9) Best tip for others in business?

Don’t give up. Business is hard, and many don’t make it. If you’re able, don’t become another failed-business statistic.

10) What’s something you wish you’d learned earlier?

Embrace technology sooner. It’s not going away, and adopting it earlier would have accelerated our progress.

11) How did the SBDC help you on your venture?

Immensely—through coaching, help with financial spreadsheets, and marketing advice.

12) Do you have any pets?

Two Great Danes—Harley (rescue, came named) and Juno (named after the Greek goddess—it just fit).