Small Business Saturday

The 2021 holiday season is gearing up to be one of the biggest years in a long time for small businesses!

Shop Small and support your favorite small businesses – both in-store and online – all
holiday season long, and make sure your small business has all of the marketing materials you need to be a success!

Don’t forget: This year Small Business Saturday® falls on November 27th.

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We made it easy for you to encourage your customers to #shopsmall and to shop safely this holiday season with the downloadable Small Business Saturday Marketing Toolkit. 

Find all the marketing material you need right here.

You can download only what you need or download the entire toolkit below!

Small Business Saturday was created 11 years ago by American Express in response to small business owners’ most pressing need: getting more customers.

Visit the American Express website to learn more about the importance of Small Business Saturday, and don't forget to check out a few other helpful resources below.