This holiday season looks a little different, but we can still share joy.

Shop Small and support your favorite small businesses – both in-store and online – all
holiday season long.

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Don’t forget: This year Small Business Saturday® falls on November 28.

Download ready-to-use marketing materials.

We made it easy for you to encourage your customers to #shopsmall and to shop safely this holiday season with the downloadable Small Business Saturday Marketing Toolkit. 

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Find all the marketing material you need right here.

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You can download only what you need or download the entire toolkit below!

Other Resources for Small Businesses

Small Business Saturday was created 10 years ago by American Express in response to small business owners’ most pressing need: getting more customers.

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Visit the American Express website to learn more about the importance of Small Business Saturday, and don't forget to check out a few other helpful resources below.