P.U.L.S.E. - Anatomy of a Marketing Plan

Anatomy of a Marketing Plan focuses on building a clear, realistic foundation for your marketing. You’ll learn how to set goals that make sense for your business, align your marketing with your sales, and identify what’s actually working. We’ll also cover how to balance short-term efforts with long-term growth. You’ll leave with defined goals and a starter social media calendar to guide your next steps.

Stephanie Price has a B.A. in Advertising and Public Relations from West Texas A&M University and an M.A. in Public Relations from Kent State University. She holds a certification in Hospitality and Tourism Management from Florida Atlantic University and received her Certified Tourism Executive designation from the Texas Travel Alliance.

In her role as Senior Manager of Marketing and Ecommerce, Stephanie Price leads the Historic Hotels of America and Historic Hotels Worldwide Ecommerce and Digital Marketing efforts, including preparing the annual plan for digital marketing,…