SBDC Amarillo register business

Need to register your business?
Start here!

What is a DBA?

The SBDC can help you file an Assumed Name Certificate, also known as a “DBA” (Doing Business As) anywhere in Texas.

The link to the right will take you to a page where you can fill out a DBA online. Below, you will find links to blank printable forms.

Please email, chat, or call 806-372-5151 during regular office hours if you need assistance or explanation.

Who Needs to File a DBA?

If your business operates as a sole proprietorship or a general partnership, you should file an “Assumed Name Certificate”, also known as a DBA (stands for “doing business as”), for each name the business uses in commerce.  The form is filed with the county clerk in each county where a business premise is maintained. If no business premise is maintained, it should be filed in each county where business will be conducted.

If your business operates as a corporation, limited partnership, or limited liability company and operates under a name other than the name on file with the Secretary of State, an Assumed Name Certificate must be filed with the Secretary of State and the county in which the business will have a registered or principal office.

Please Note – Neither the filing of an Assumed Name Certificate nor the reservation or registration of a company name imparts any real protection to the party filing the certificate. It is merely a formal process that informs the general public of the registered agent for a business and where official contact with the business can be made.  In case of a name dispute, it can be used as legal evidence in litigation.

Basic Steps for Filing a DBA:

  1. Determine what form of business you have.
  2. Fill out the appropriate form(s).
  3. Have the signature(s) notarized.
  4. Submit the form with payment to the appropriate authority, by mail or in person.

Potter County Clerk
501 S Fillmore St,  Room 202
Amarillo, TX  79101
(806) 379-2275

(Potter County Courthouse)

Randall County Clerk
2309 Russell Long Blvd,  Ste 101
Canyon, TX  79015
(806) 468-5505

(Justice Building, also known as “Law-Mart”)

For other counties in Texas, give us a call at 806-372-5151.

Name Searches

While not required, it is in your best interest to conduct a search to see if anyone else is already using the name you want to use.


State Search – For state-filed businesses such as Corporations, LLCs, etc.

Contact the Secretary of State to determine if a name you want to register is available.
Note: Online search requires payment of a fee by credit card.

(512) 475-2755 or e-mail

County Search – For business names filed at the county level.

This site contains records for 24 counties, including Potter & Randall. For counties not listed on this site, searches must be completed in-person at the County Clerk’s office. Staff members in the clerks’ offices are prohibited from conducting searches for you.


  1. Click on the link above for County Government
  2. Select “Enter” and register for a free account at the bottom of the page (or log in with an existing account).
  3. Select the county you want to search, you will be on the “Document Search” page.
  4. Deselect the “Search All Documents” checkbox and then select “Assumed Name” from the list below (there are also options for Abandonment and Withdrawal).
  5. Enter the business name in the “Both Names” field, select “Exact Match” and click search. If there is more than one page of results, be sure to look through them all.

Starting a Business?
Want help from the SBDC?

Ready to start your own business? Congratulations on pursuing your dreams! If you have never owned a business before or if you have just begun in the past six months, do not fear. We understand that the world of business can be overwhelming with information and sometimes confusing. Let us help! That is why we created this class:  to let you know the basics of business so that you can boldly begin your dream.  The Introduction to Business Ownership class covers information that ALL business owners need to be aware of before operating a business such as: sales tax, federal taxes, licensing, bookkeeping, basic marketing, and much more.

This course if available at our office once a month as well as online for your convenience. Once you’ve completed the class, you’ll feel much more comfortable and confident as you take your first steps into business ownership. After you complete the class, you can simply call us to make an appointment with one of our SBDC consultants who are ready and excited to answer any specific questions you have for your new business! Our consulting services are free, so take the class and set up an appointment to give your new business the foundation for success!

Once you’ve completed the class, please contact our office to set up your first appointment. You can reach us via email at or call 806-372-5151. We look forward to meeting you!